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Packaging is everywhere you look—it’s in your refrigerator, your medicine cabinet, your closets, on the streets, in the stores, etc. Putting together a comp

Packaging is everywhere you look-it's in your refrigerator, your medicine cabinet, your closets, on the streets, in the stores, etc.

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competit