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"What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an ef

SHORTLISTED: CMI Management Book of the Year 2017 - Management Futures Category Data is changing the nature of competition. Making sense of it is tough; taking

Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture

Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to fina

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Prof