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Within just a generation or two of its arrival, print had become a ubiquitous and spirited part of Spain and Portugal’s urban cultures. It serviced an ever-ex

The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ide

You can make large profits by trading commodities--but you’ll need significant practical knowledge of the associated risks and market characteristics before y

Using the strategic framework familiar to marketers, information is organized and presented as it may apply to specific stages in the strategic marketing proces

Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional at