Book excerpt: This book is a landmark guide full of practical examples and sound advice for communicating online concisely and effectively. Intended for students—and everyone else who writes for online media—Writing for the Internet: A Guide to Real Communication in Virtual Space is a landmark collection of grounded and practical applications about writing effectively and concisely. It covers just about everything one needs to know about a broad array of topics including online publishing, new media news writing, blogging, micro-blogging, Internet writing technologies, and social media/ownership. At the same time, it addresses theories, methods, and practices used by Internet writers and online journalists from a wide range of backgrounds. The book introduces students who will be writing online—and this includes all disciplines of every possible major—to the basic tenets of good online writing habits and principles. It will help bloggers hone their thoughts and express them in writing that works in real-time media. And it will help those who wish to take advantage of the extraordinary profit-making potential the Internet represents.