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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of market

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of market

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focu

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of r