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Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design th

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works

This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and