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The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both c

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four cont

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field o

Provides scholarly reviews of state-of-the-art knowledge in the areas of nonverbal communication and nonverbal behaviours and includes an entire section devoted