Book excerpt: Combine advanced analytics including Machine Learning, Deep Learning Neural Networks and Natural Language Processing with modern scalable technologies including Apache Spark to derive actionable insights from Big Data in real-time Key FeaturesMake a hands-on start in the fields of Big Data, Distributed Technologies and Machine LearningLearn how to design, develop and interpret the results of common Machine Learning algorithmsUncover hidden patterns in your data in order to derive real actionable insights and business valueBook Description Every person and every organization in the world manages data, whether they realize it or not. Data is used to describe the world around us and can be used for almost any purpose, from analyzing consumer habits to fighting disease and serious organized crime. Ultimately, we manage data in order to derive value from it, and many organizations around the world have traditionally invested in technology to help process their data faster and more efficiently. But we now live in an interconnected world driven by mass data creation and consumption where data is no longer rows and columns restricted to a spreadsheet, but an organic and evolving asset in its own right. With this realization comes major challenges for organizations: how do we manage the sheer size of data being created every second (think not only spreadsheets and databases, but also social media posts, images, videos, music, blogs and so on)? And once we can manage all of this data, how do we derive real value from it? The focus of Machine Learning with Apache Spark is to help us answer these questions in a hands-on manner. We introduce the latest scalable technologies to help us manage and process big data. We then introduce advanced analytical algorithms applied to real-world use cases in order to uncover patterns, derive actionable insights, and learn from this big data. What you will learnUnderstand how Spark fits in the context of the big data ecosystemUnderstand how to deploy and configure a local development environment using Apache SparkUnderstand how to design supervised and unsupervised learning modelsBuild models to perform NLP, deep learning, and cognitive services using Spark ML librariesDesign real-time machine learning pipelines in Apache SparkBecome familiar with advanced techniques for processing a large volume of data by applying machine learning algorithmsWho this book is for This book is aimed at Business Analysts, Data Analysts and Data Scientists who wish to make a hands-on start in order to take advantage of modern Big Data technologies combined with Advanced Analytics.