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In this book, David K. Levine questions the idea that behavioral economics is the answer to economic problems. He explores the successes and failures of contemp

Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given ef

Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy an

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-inte

Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and e