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This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in

This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, a

Access to large data sets has led to a paradigm shift in the tourism research landscape. Big data is enabling a new form of knowledge gain, while at the same ti

This open access book presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 29th Annual International eTourism Confer

Big data is already being used to measure, monitor, and manage tourism development, but its potential remains to be fully exploited. This report discusses the t