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Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies

Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research d

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools