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This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new internationa

This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will iden

The history of wars caused by misjudgments, from Napoleon’s invasion of Russia to America’s invasion of Iraq, reveals that leaders relied on cognitive model

This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will iden