Search Results

First Published in 1996. This encyclopedia is unique in several ways. As the first international reference source on publishing, it is a pioneering venture. Our

Innovative ideas are never easily accepted. Due to the electronic revolution of the information supply new management tools and infrastructures were required. T

Finally, here is the definitive glossary of the book, offering readers all the terms they will need for thorough understanding of how books are made, the materi

This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the internet. Kathpalia provides a l