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Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Managemen

Brand Management in Digital and Sustainable Times is a book intended to serve as a reference guide for undergraduates, graduates, as well as professionals aimin

Digital Marketing Management and Transformation by Innovation In this ever-changing world, enterprises, organizations and societies are influenced and affected

Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a contradiction? How can digitalization support mar