Book excerpt: "Building Products with Generative AI" explores the transformative potential of generative artificial intelligence (AI) in product development. The book delves into various aspects of generative AI, starting with an introduction to Generative Adversarial Networks (GANs) and their applications in product design. It discusses how GANs can generate realistic design variations, explore novel concepts, and enhance creativity and innovation in the design process. Fundamental principles of product design, including design theories, user-centered design methodologies, and design thinking frameworks, are explored to provide a solid foundation for integrating generative AI into the product development pipeline. The book emphasizes the importance of data preparation and training strategies for generative models, highlighting techniques for data collection, curation, preprocessing, and model training. Design generation techniques such as conditional generation, style transfer, and text-to-image synthesis are examined in detail, showcasing how these techniques can be leveraged to generate customized designs, synthesize new design aesthetics, and translate textual descriptions into visual representations. The book also explores how generative AI can be integrated into collaborative design processes, enabling real-time collaboration, feedback loops, and iterative improvement. It addresses ethical and bias concerns in AI-driven design, emphasizing responsible AI development practices to ensure fairness, transparency, and accountability. Through case studies, the book demonstrates real-world applications of generative AI in designing customizable products, providing personalized recommendations, and automating design tasks. It also discusses emerging trends in generative AI, ethical implications, and technical challenges in implementation. In conclusion, "Building Products with Generative AI" offers a comprehensive overview of how generative AI is revolutionizing product development. It provides practical insights, strategies, and techniques for harnessing the power of generative AI to drive creativity, efficiency, and innovation in product design. The book serves as a valuable resource for designers, engineers, and business leaders seeking to leverage generative AI to create groundbreaking products that meet the evolving needs of consumers in the digital age.