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The dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing sett

A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in

Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essentia

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management a