Book excerpt: "* Chasing Alpha is the definitive insider s history of Britain s financial services sector, from the early days of New Labour to the present day. At the heart of the action is the revival of the City s institutions in the mid-nineties. Augar uses his peerless connections with the people and firms that made it happen to give a compelling narrative of how the City s golden generation turned London round. Then, as so often happens in finance, the City got carried away with its own success, boasting of a new risk-free economic paradigm that would make the world a richer place. Northern Rock gave the lie to this claim. Far from heralding the eclipse of finance capital, Augar will show how the City stands poised to emerge from the credit crunch stronger than ever. As New Labour heads towards electoral meltdown, the industry it did so much to nurture will embrace the opportunities afforded by David Cameron s even more business-friendly Conservatives. The guiding principle of th"