Advertising to Children

Download or Read eBook Advertising to Children PDF written by M. Carole Macklin and published by SAGE. This book was released on 1999-07-16 with total page 340 pages. Available in PDF, EPUB and Kindle.

Author	: M. Carole Macklin
Publisher	: SAGE
Total Pages	: 340
Release	: 1999-07-16
ISBN-10	: 0761912851
ISBN-13	: 9780761912859
Rating	: 4/5 (51 Downloads)

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Book Synopsis Advertising to Children by : M. Carole Macklin

Book excerpt: Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.

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Advertising to Children

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In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the

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Advertising to Children

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A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly publishe