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In mid 2006, Ogilvy & Mather China embarked on an ambitious journey to understand how Chinese society and business are being transformed by creativity. It is, a

With its emergence as a global power, China aspires to transform from made in China to created in China. Mobilised as a crucial source for solid growth and soft

To maintain their status in the global marketplace, it is imperative for emerging economies to focus on the creation of high quality products in order to compet

This book contains multiple short critiques, reflections and manifestos, affording each contributing architect and intellectual the time and space to imagine ne

Provides a solid, foundational understanding of creativity that enables readers to elicit creative performance from their students. The first book of its kind i