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This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urba

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, n

Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attra

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre