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This advertising art history of the Coca-Cola Company, from pin-up girls to Hollywood celebrities to Santa Claus, is traced in this first-ever art book licensed

From her days of feeling like “a root beer among the Cokes”—Coca-Cola being a forbidden fruit for Mormon girls like her—Joanna Brooks always understood

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retir

"Mad Men meets The Devil Wears Prada in this lively debut about a young woman working at the hippest ad agency in New York... So. You want to work in advertisin