Communicating in a Crisis
Author | : Robert DeMartino |
Publisher | : DIANE Publishing |
Total Pages | : 96 |
Release | : 2009-02 |
ISBN-10 | : 9781437903485 |
ISBN-13 | : 1437903487 |
Rating | : 4/5 (85 Downloads) |
Book excerpt: A resource for public officials on the basic tenets of effective communications generally and on working with the news media specifically. Focuses on providing public officials with a brief orientation and perspective on the media and how they think and work, and on the public as the end-recipient of info.; concise presentations of techniques for responding to and cooperating with the media in conveying info. and delivering messages, before, during, and after a public health crisis; a practical guide to the tools of the trade of media relations and public communications; and strategies and tactics for addressing the probable opportunities and the possible challenges that are likely to arise as a consequence of such communication initiatives. Ill.