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Communicating in a Crisis

Download or Read eBook Communicating in a Crisis PDF written by Robert DeMartino and published by DIANE Publishing. This book was released on 2009-02 with total page 96 pages. Available in PDF, EPUB and Kindle.
Communicating in a Crisis
Author :
Publisher : DIANE Publishing
Total Pages : 96
Release :
ISBN-10 : 9781437903485
ISBN-13 : 1437903487
Rating : 4/5 (85 Downloads)

Book Synopsis Communicating in a Crisis by : Robert DeMartino

Book excerpt: A resource for public officials on the basic tenets of effective communications generally and on working with the news media specifically. Focuses on providing public officials with a brief orientation and perspective on the media and how they think and work, and on the public as the end-recipient of info.; concise presentations of techniques for responding to and cooperating with the media in conveying info. and delivering messages, before, during, and after a public health crisis; a practical guide to the tools of the trade of media relations and public communications; and strategies and tactics for addressing the probable opportunities and the possible challenges that are likely to arise as a consequence of such communication initiatives. Ill.


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