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Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desira

Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desira

This book provides a comprehensive introduction to the issues, concepts and theories through which people have tried to understand consumer culture throughout t

The developed countries, particularly the United States, consume a disproportionate share of the world's resources, yet high and rising levels of consumption do