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Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that refle

*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that

'Roberta Sassatelli has written a thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the s

Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong

We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity