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Food credence attributes are food features that are difficult to verify even after consumption. Consumers, today, are concerned about many food credence attribu

Food credence attributes are food features that are difficult to verify even after consumption. Consumers, today, are concerned about many food credence attribu

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current gl

This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how pe