Book excerpt: Good content isn’t magical—it’s thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you’ll learn how to create effective content, using hard-won research methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing. “This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX—by which I mean EVERYONE.” —Kristina Halvorson, CEO and Founder, Brain Traffic Who Should Read This Book? Content professionals of all types—copywriters, strategists, designers, managers, operations managers, and leaders of content people. It’s also useful if you’re part of a user experience or product team, including UX writers, researchers, and software developers. Takeaways Realistically assess the current state of your content. Learn how to write content research questions. Create a content research study and evaluate your content’s effectiveness. Identify which specific words or content elements to test. Determine which research methods and tools are ideal for your team’s content research needs. Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience—and improving your bottom line. Create a content research roadmap. Learn from professional content people in case studies that highlight practical examples.