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The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coac

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert a

Great copywriting just got easier It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spo

Great copywriting just got easier It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spo

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executi