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Type: BOOK - Published: 2012-06-19 - Publisher: John Wiley & Sons
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert a
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Type: BOOK - Published: 2012-03-30 - Publisher: Teach Yourself
Great copywriting just got easier It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spo
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Type: BOOK - Published: 2016-05-10 - Publisher: Teach Yourself
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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executi