Search Results

A reissue of the classic best-seller that coined the term 'corporate culture' In the early 1980s, Terry Deal and Allan Kennedy launched a new field of inquiry a

In the early '80s, Allan Kennedy and Terry Deal launched a new field of inquiry and practice, with the publication of Corporate Cultures, in which they argued t

This work tackles the question of how to create a corporate culture that matches the new.com business strategy. It provides a practical roadmap of strategies to

Organizational Culture and Identity discusses the literature concerned with culture in organizations and explains why the term has been invoked with such enthus

There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and