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Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want

First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.

* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING A comprehensive

A handbook of sound byte advice on making talk radio a success written by Rush Limbaugh's consultant--a dubious distinction depending on one's point of view. As

"One of the few books we'd recommend" BBC Training "The perfect guide for anyone who wants to get on in this ever-changing and challenging media" Controller BBC