Book excerpt: Crowdfunding is already transforming the way many entrepreneurs and enterprises around the globe think about community engagement and fundraising for various causes. This book puts forth the belief that policymakers, public servants and various governments, municipalities and regions can significantly benefit from crowdfunding through employing crowd-related mechanisms within their frameworks and using their crowd as an asset — a crowdasset. Using real-world examples, this book explores the opportunities presented by crowdfunding and crowdfunded innovation, and how major policymakers are already using crowdfunding and crowd mechanisms to accelerate innovation, engagement and community transformation. A guide for those involved in crowdfunding, CrowdAsset brings readers through the journey of maximising crowd impact.