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This is a guide to eliminating the waste of time, money and effort resulting from poor product development. It provides product definition requirements needed a

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th

-- HP's expertise in this area has earned them Vendor of the Year awards in e-commerce from key resller partners.-- Case studies showing how the new principles,

Creating a Customer-Centered Culture shows you how to successfully apply existing traditional management tools to knowledge and service work. it teaches you to

This is the only book that describes a complete approach to customer-centered design, from customer data to system design. Readers will be able to develop the w