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All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher L

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lo