A Dictionary of Marketing

Download or Read eBook A Dictionary of Marketing PDF written by Charles Doyle and published by Oxford University Press, USA. This book was released on 2011-03-24 with total page 450 pages. Available in PDF, EPUB and Kindle.

Author	: Charles Doyle
Publisher	: Oxford University Press, USA
Total Pages	: 450
Release	: 2011-03-24
ISBN-10	: 9780199590230
ISBN-13	: 0199590230
Rating	: 4/5 (30 Downloads)

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Book Synopsis A Dictionary of Marketing by : Charles Doyle

Book excerpt: Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.

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