Related Books
Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2020-06-12 - Publisher: IGI Global
Over the past several years, digital technologies have reestablished the ways in which corporations operate. On one hand, technology has allowed companies to bu
Language: en
Pages: 194
Pages: 194
Type: BOOK - Published: 2014-06-03 - Publisher: John Wiley & Sons
Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen D future,
Language: en
Pages: 334
Pages: 334
Type: BOOK - Published: 2021-02-12 - Publisher: IGI Global
Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of org
Language: en
Pages: 311
Pages: 311
Type: BOOK - Published: 2020-09-25 - Publisher: IGI Global
In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. A
Language: en
Pages: 403
Pages: 403
Type: BOOK - Published: 2022-02-11 - Publisher: IGI Global
The COVID-19 pandemic has forced countries around the globe into lockdown, imposing trade and travel restrictions with devastating economic impacts on all secto