Book excerpt: Over the course of eleven decades, the Denver Dry Goods and its predecessor, McNamara Dry Goods, proudly served Coloradoans, who knew they could 'shop with confidence' for the best quality at the fairest prices. Much more than the goods it sold, the store was a major institution that touched the lives of nearly every Denverite. Festive chandeliers adorned the four-hundred-foot-long main aisle during the holidays, and longtime salesclerks knew customers by name. The doors closed in 1987 and this fascinating history explores the cherished memories of Denver's most beloved department store.