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Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide

The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market oppor

As business becomes more globalized and developed within the era of the internet, marketing activities are affected by evolving technologies. Challenges arise i

Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practic

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With o