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How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marke

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in stud

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with ex

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for

This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how ed