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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Language: en
Pages: 347
Authors: Pereira, Inês Veiga
Categories: Business & Economics
Type: BOOK - Published: 2023-11-14 - Publisher: IGI Global

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As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effectiv
Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Language: en
Pages: 323
Authors: Remondes, Jorge
Categories: Business & Economics
Type: BOOK - Published: 2024-01-10 - Publisher: IGI Global

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In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for
Good Practices and New Perspectives in Information Systems and Technologies
Language: en
Pages: 394
Authors: Álvaro Rocha
Categories:
Type: BOOK - Published: - Publisher: Springer Nature

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Using Influencer Marketing as a Digital Business Strategy
Language: en
Pages: 388
Authors: Teixeira, Sandrina
Categories: Business & Economics
Type: BOOK - Published: 2023-12-08 - Publisher: IGI Global

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Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on c
The Rise of Blockchain Applications in Customer Experience
Language: en
Pages: 323
Authors: Majeed, Mohammed
Categories: Business & Economics
Type: BOOK - Published: 2023-11-14 - Publisher: IGI Global

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Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several
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