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How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banne

In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of th

This book investigates how institutional differences, such as the roles of political parties and the regulation of electoral systems, affect the development of

Vote for me! It's election time, and campaign ads are everywhere. But what does fundraising, door knocking, and campaigning have to do with getting elected? Rea

Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized