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This is the latest volume in the series of Springer titles on emotional engineering tracking the development of this field. Engineering has been based on the Eu

This book is focused on the importance of detecting people’s motivation, how they make decisions and the way the actions they take is rapidly increasing with

This book looks back at the starting point of engineering to show the importance of motivation in dealing with the passive-to-active consumer change, and explai

This book describes the important role of emotion in a hyper-connected society and how product development and manufacture change. It explores how our work and

In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering v