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The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themse

The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Commu

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include sch

This book presents a fresh approach to the communicability of narratives, revealing the cognitive underpinnings of Charles Sanders Peirce’s pragmatistic model

Whether through speech, writing, or other methods, language and communication has been an essential tool for human cooperation and development. Across the world