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Enterprise Engagement: The Roadmap, 5th Edition
Language: en
Pages: 312
Authors: Richard Kern
Categories: Business & Economics
Type: BOOK - Published: 2019-01-03 - Publisher: Bowker Identifier Services

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The only practical guidebook and desk reference for executives and front-line management seeking to apply a strategic and systematic approach to achieving organ
Disrupting Digital Business
Language: en
Pages: 202
Authors: R "Ray" Wang
Categories: Business & Economics
Type: BOOK - Published: 2015-04-14 - Publisher: Harvard Business Review Press

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Surf the waves of change. We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences an
Inbound Organization
Language: en
Pages: 288
Authors: Dan Tyre
Categories: Business & Economics
Type: BOOK - Published: 2018-04-24 - Publisher: John Wiley & Sons

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Use inbound principles to build and strengthen your company’s future We’re in a major shift in a fundamental aspect of how businesses grow, how buyers purch
The Loyalty Leap for B2B
Language: en
Pages: 110
Authors: Bryan Pearson
Categories: Business & Economics
Type: BOOK - Published: 2013-07-09 - Publisher: Penguin

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The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Time
Why Startups Fail
Language: en
Pages: 368
Authors: Tom Eisenmann
Categories: Business & Economics
Type: BOOK - Published: 2021-03-30 - Publisher: Currency

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If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a co
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