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Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students gra

The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the fie

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your note

For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service str