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Type: BOOK - Published: 2012-10-16 - Publisher: Wiley Global Education
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Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the exper
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Type: BOOK - Published: 2018-12-07 - Publisher: Routledge
The dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing sett
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Type: BOOK - Published: 2020-08-25 - Publisher: John Wiley & Sons
Recent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environme