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This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of B

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Commu

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicat

The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the quest

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with s