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What kinds of things do fashion and clothing say about us? What does it mean to wear Gap or Gaultier, Milletts or Moschino? Are there any real differences betwe

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication science

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related pra

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European lu

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of