Book excerpt: For professional comedians, their primary goal is to make people laugh. For everyone else humor can be the envelope in which another message is sent and therefore will be received with pleasure. This bookis designed precisely to help you make your own efforts at humor more effective in achieving the primary goals of your interaction: to solidify friendships, preserve a marriage, obtain employment, close sales, conduct therapy, defuse conflict, or simply enjoy life more. Humor is a quality nearly all of us claim in ourselves and one which we seek and highly value in others. We love a sense of humor in our dates and mates, our children, and everyone with whom we have social contacts. When humor making is successful, we are drawn closer to other people and share a bonding emotional experience. We enjoy life more and our troubles seem to lessen instantly. There are many proven ways to enhance our senses of humor in ourselves and even our children. Humor making can be taught and developed to a very high level, thus increasing our chances for social and even economic success. Just Kidding: Using Humor Effectively is for adults who enjoy humor and who would like to be funnier. It includes definitions of funniness and examples of both helpful and harmful humor. It describes the relevant comedic and psychological rules for making humor effective. The book points out the danger signs for offensive humor and how to make the decision to “say it or stuff it.” Examples of successful and unsuccessful humor from comedians to politicians are used throughout to illustrate the many varieties of humor and how context and audience make a difference. Finally, a variety of fun exercises are offered to build the skills for effective humor making.