Book excerpt: The significant merit and historical importance of vintage folk art fishing lures and tackle have remained largely "undiscovered" by the folk art community. This book will change that. Over 700 striking color photos and fascinating text presents vintage folk art fishing lures, predominantly from the first half of the 20th century, as small, exquisite, handcrafted treasures. Originally made only for catching fish, these lures were assembled from available materials and household supplies. Through their makers' vision and talent, miniature "sculptures" were created. Each lure is unique and personal. Detailed background, historical, and introductory sections complement photos conveying the limitless range of lure designs from primitives to elaborate folk art classics. Early folk artists including Bud Stewart, William Giles, and Burt Errett as well as contemporary artists Bob Baird, Aage Bjerring, Bill Grossman, C.B. Lewis, and C.E. Wilson are featured. First-ever detailed benchmarks to assess an individual folk art lure's quality, condition, authenticity, and value. This book is a treasure for fishermen and folk art collectors, displaying lures from both known and anonymous makers.