Advertising International
Download or Read eBook Advertising International PDF written by Armand Mattelart and published by Routledge. This book was released on 2005-09-20 with total page 427 pages. Available in PDF, EPUB and Kindle.
| Author | : Armand Mattelart |
| Publisher | : Routledge |
| Total Pages | : 427 |
| Release | : 2005-09-20 |
| ISBN-10 | : 9781134942374 |
| ISBN-13 | : 1134942370 |
| Rating | : 4/5 (74 Downloads) |
Book Synopsis Advertising International by : Armand Mattelart
Book excerpt: A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
