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Joseph L. Bower and Clark G. Gilbert have collected together some of the leading experts on strategy to examine how strategy is actually made by company manager

Comprehensive in scope, Real Options reviews current techniques of capital budgeting and details an approach (based on the pricing of options) that provides a m

Bower and Clark G.

This text is appropriate for advanced/MBA level marketing strategy courses found in marketing departments and undergraduate level marketing capstone courses in

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-orie